Facebook Introduce Call to Action Button
If any hoteliers have logged on to their Facebook Business page today you'll have noticed a new addition on top of the main header image.
Hoteliers can now add a Book Now Button to their site whilst other retailers can drive traffic directly to their online stores or whatever conversion landing page they wish in fact.
As always it is about Reducing Friction and if that means simplifying the journey from Facebook to your booking page then we would say that's a pretty decent move and it will only takes a few minutes to achieve but do remember not to link back to your homepage - it says Book Now so take the visitor to where they expect to be taken!
We've created one of our Tourism Matters Briefings to guide you through and make sure you link to the right place.
Download Tourism Matters Briefing