Waterside Hotel, Seamill, Ayrshire

The Waterside Hotel is a privately owned high quality hotel with large restaurant and function business and is part of the highly successful Simpsinns group who own Si Restaurants and two other hotels in Ayrshire - The Old Loans Inn near Troon and Gailes Hotel and Leisure Club just outside Irvine.

The family owned groups is renowned for their quality food and service levels and have lived up to their own strap line of being "Privately Owned, Proudly Independent"

Briefing

  • To develop a highly visual and responsive website
  • Highlight the destination, location and views
  • To improve direct sales through the website using the booking engine.
  • Generate awareness of the food, accommodation and functions business to diverse and multiple marketplaces.

Background

The luxurious Waterside Hotel is the latest addition to the Simpsinns property just south of Seamill in Ayrshire. The Waterside has been offering a superb  experience for diners for a couple of years with wonderful views from the restaurant, bar and the beautiful outdoor terrace.

A new dining concept was added, Si Shack and now the project has reached completion with the addition of a wonderful functions suite aimed at the weddings market and luxury rooms and suites to complement. 

Resources

  • Open Rooms Concierge package
  • Claymore Content and Destination Management System 
  • Google Maps and Analytics
  • Google Apps for Work
  • ConstantContact Email Marketing
  • ResDiary restaurant booking widget

Outcomes

  • Development of fully responsive website with full screen images on the homepage
  • Inclusion of content managed letterbox image headers for all pages
  • Integration of promotional feature boxes on all pages
  • Integration of "in-page" image galleries on all pages
  • Highly visible site wide calls to action for bookings
  • Google Map, integrated Booking engine, Table reservation request and contact form.
  • Set up of new Google My Business account
  • Updating of Facebook and integration of Book Now function

Reaction

Simpsinns marketing manager, Paul Gallagher has been impressed with the ease of use of the new Content Management System,

As a group we have grown with Plan B and The Claymore Project and we are absolutely delighted with the results of the new visual website. The Waterside Hotel has one of the most wonderful locations in Scotland with unrivalled views across the Firth of Clyde and the management of images, content and social media is allowing us to use this unique selling point to the maximum.

View The Waterside Website


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Strong Landing Page

Making full use of the views with full screen carousel

Integrated news hub

Feature all your social content

Restaurant Booking Button

High Visibility Site Wide Calls to Action

Inpage Image Galleries

Content appropriate image galleries on all pages

Highly Visual Page Headers

Content managed carousel headers on all pages

Internet Booking Engine

Integration of SiteMinder Booking Button

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Contact Us

Contact us to discuss the Open Rooms package to suit your
business requirements.

We look forward to hearing from you.