South Beach Sessions



South Beach Hotel, Troon

The hotel in the seaside town of Troon was launching an intimate live music venue to fill empty space in its traditional function room. The client was looking for a corporate identity that captured the style of music being booked and paid homage to the location.

The Result:

The hotel is trying to establish a micro venue for quality acts at a relatively high ticket price having booked a number of guitar based acts for the subsequent months. The use of the guitar - a loose hybrid of a Strat and a Jazzmaster to be more precise - was first on paper.

The hotel is located on the South Beach in Troon which has superb views across to the Isle of Arran; it seemed natural to try to build the hotel name, the location and the view into the venue branding. 

The final outcome is a contemporary logo encompassing all of the above with the morphing of the island outline into the guitar and the strings becoming waves. It is being used on posters, the hotel website, flyers and most impressively as a stage backdrop for the artistes playing.

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