Corporate Identity

Building brand identity and then reflecting it appropriately both on and off line is just an integral part of our work. Sometimes we'll develop the whole corporate ID from scratch other times we'll take an external designer's vision and build from their brief. Whatever the route the results can be impressive and create a strong presence whether in print or online.

Scotland's West Coast Golf Links

Client:

Brief:

Scotland's West Coast Golf Links

2010 - 2012

The design stage followed on from the development on a marketing plan aimed at developing a recognised brand for Ayrshire's championship links golf courses. The project invovled planning and implementation of a marketing camapign for ten links courses including the brand name, design and print and website build..

The Result:

The outcome of the project was development of a high quality promotional camapign with print that was widely distributed in luxury bedrooms across Scotland with teaser flyers and an old style postcard campaign

The online marketing incorporated a website with content managed by the individual partners and suppoerted by a separate blog site..

Golf Tourism Scotland

Client:

Brief:

Golf Tourism Scotland

2004 - Present

We have been involved in the develpoment of the organisation from the creation of a Business Plan ahead of its inception more than ten years ago through to the relatively recent redesign of the website. This was a moving feast rather than a brief with every project begetting another. And another...

The Result:

Golf Tourism Scotland is now recognised as the lead industry body for the sector and over the years we have been proud to produce everything from leaflets and posters through to multiple exhibition pieces, websites, e-newsletters, corporate giveaways, folders and even clothing.

The brand was developed with a Business to Business focus but has started evolving into having a consumer presence as well. 

Children in Need - Part II

Client:

Brief:

BBC Children in Need and The Tartan Army

2008

The brief was simple. Emulate the top ten success of the first Tartan Army Children in Need single with Runrig two years earlier.

The Result:

The project resulted in the use of a multitude of differnet media to encourage participation and CD sales for the charity single. Working with Children in need we were able to tartanise Pudsey Bear and use the whole Tartan Army brand across CD covers, point of sale materials, T-shirts and a Campaign Website. Really creative team effort that invovled very fast turnaround times within very strict design guidleines.


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